“Don’t Take the Bait” – Anti-Bullying ProgrammeDon't Take The Bait Anti Bullying

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Information about the Fund:
Te Punanga Haumaru aims to build a community-wide commitment to addressing bullying of young people.
It is intended to build on the experience and expertise that already exists in communities. It will give priority to projects that are collaborative, have support from across the community and have a clear plan to effect local change. Young people should be involved in planning and implementation.

Key objectives and purpose
Increase knowledge and understanding of the impacts of bullying and provide tools and strategies to support positive action through media, social media, websites and other information channels
Support whanau and community driven action that encourages positive social behaviour in children and young people and reduces the incidence of bullying
Build community ownership and commitment to changing attitudes and behaviours, and supporting local change.

Bullying is widespread in New Zealand and has been shown to result in poor educational, social and emotional outcomes for both those who are bullied and those who bully.
Bullying is repeated, deliberate and harmful behaviour towards others. It means one person has power over another. It involves young people, their peers, adults, parents, school and home environments, and the world young people grow up in.

What KYDT are doing:
Don’t Take the Bait’ Anti-Bullying Programme 2013 – Te Punanga Haumaru Fund
Bullying is deliberate harmful behaviour towards other people which is repeated over time. There is a power imbalance between those who exhibit bullying behaviour and those who are bullied. There are four types of bullying – verbal, physical, social/relational/direct and cyber. Bullying doesn’t just involve individuals. It involves those being bullied, peers, adults, parents, school and home environments and societal influences. Te Punanga Haumaru (2012).

The Kaipatiki Youth Development Trust’s (KYDT) ‘Don’t Take the Bait’ programme is a two pronged approach to spreading the Anti-Bullying message in the community. The first approach is targeted and the second is a shot-gun approach.


Targeted Programme

Shot- Gun Approach

Expansion of existing programmes which target children and young people (age 5 – 13 in five of the local schools) in the community to increase whanau and community knowledge and understanding of the impact of bullying on young people. Tools and strategies will include:

  • Expansion on existing Early Intervention Programme to include a bullying component – focusing on young people learning about bullying, feelings associated with bullying, and how to cope with bullying.

  • Signs and posters created by young people that relate to bullying in local community houses

  • Young people to present a performance to their school on the effects of bullying which will be filmed and made into a DVD to be shown at school, in the community, and through social media.

  • KYDT to support young people in holding evening meetings at school for their whanau and community to address the issues and impacts of bullying on the young people, whanau, school and community.

  • Sound bites in schools newsletters and school website on anti-bullying.

To support whanau and communities to provide a caring environment for children and young people by encouraging them to have a zero tolerance approach to bullying in the community through:

  • Through social media – a Facebook page to reach out to young people in the community who have experienced bullying. As well as a medium to provide resources to young people.

  • For community houses to place anti-bullying posters the young people have drawn inside their houses.

  • To use the Kaipatiki Community Facilities Trust (a service provider of Auckland Council) “Summer Fun” programme as a community environment to support the anti-bullying programme through the use of promotional materials.

  • For the community to adopt the phrase “Don’t take the bait”.

  • Monthly articles in the North Shore Times discussing the impact of bullying and strategies to deal with it.

  • To work collaboratively with other agencies in the community.